What we love about this newsprint example:
We had the pleasure of working with American Giant to create a piece that truly stands out. What really sets this project apart is the use of 50# text paper — a step up from traditional newsprint that adds a touch of luxury without losing the familiar, approachable feel. The slightly heavier weight of the paper provides a more substantial hand, making it a perfect choice for those looking to elevate their print work with subtle sophistication.
Print & design specs:
Project Size: 10.5 x 16
Paper: 50# text
Client: American Giant
Production notes for elevated newsprint campaigns
Brand newspapers can feel disposable if the paper is too light or the design does not match the campaign. The American Giant piece uses a heavier 50# text sheet to keep the familiar oversized newsprint format while giving the finished publication a more substantial hand.
For similar retail, apparel, and launch campaigns, we review flat size, folded size, paper weight, ink coverage, mailing needs, and whether the piece will sit in stores, ship with orders, or support a press event. Those details determine whether a newspaper-style piece feels intentional enough for the brand.
