Paper Stocks
Paper stocks and finishes, explained.
Most print projects come down to a handful of choices: coated vs uncoated, text vs cover, and the finish that matches how the piece will be handled.
Coated vs uncoated
Coated papers (gloss, matte, silk) help images look punchy and reduce ink absorption. Uncoated papers feel tactile and premium, but they can soften images and increase the chance of scuffing if not planned well.
- Coated: best for photography, saturated color, and “pop”.
- Uncoated: best for an editorial feel, writing, and texture.
- Soft touch: premium feel, but plan for handling/scuff resistance.
Text vs cover (and why it matters)
“Text” stocks are thinner and easier to fold, ideal for multi-page interiors. “Cover” stocks are thicker and stiffer, ideal for covers and cards. Your use case determines what reads best in-hand—and what will crack on folds.
- Text: booklets, catalogs, magazines, newsletters.
- Cover: business cards, postcards, covers, premium inserts.
- Fold risk: heavy cover stocks with heavy ink can crack on folds without the right coating and grain direction.
Finishes and tradeoffs
Finishes change durability and perceived quality. Use them intentionally: protect pieces that get handled, and add premium finishes where you want the eye to land (logos, titles, key details).
- Aqueous / UV coating: adds protection and improves rub resistance.
- Matte / silk: editorial look; can show scuffs on heavy handling pieces.
- Foil / emboss: premium impact; requires tighter setup and proofing discipline.
Explore premium finishes: Foil Stamping and Embossing.