Newsprint character, more substantial stock
Temple St. Clair wanted a newsletter with the familiar visual character of newsprint, but the finished piece still needed to feel appropriate for a high-end jewelry brand.
The newsletter was printed offset on 60-pound uncoated text stock. The uncoated surface supports the editorial look, while the heavier sheet gives the piece more presence in the hand.
A quiet kind of luxury
Rather than relying on gloss or an overtly polished treatment, the production choices make the newsletter feel tactile, understated, and intentional.
The result balances two ideas: the approachable visual language of a newspaper and the material quality expected from a luxury brand.
