From custom tabloids to folded zines, newsprint has become a go-to format for brands looking to tell their stories in a tangible, engaging way. At Thomas Group Printing, we partner with clients across industries – beauty, fashion, culture, and more – to produce print pieces that connect.
Below are 10 recent newsprint projects that combine smart design, thoughtful material choices, and practical format decisions to stand out in today’s marketing landscape.
1. Papinelle: Editorial-Style Tabloid
This custom tabloid for Papinelle turns editorial-style print into a powerful brand tool. Printed on lightweight, uncoated newsprint, it pairs tactile appeal with rich imagery – perfect for product storytelling, seasonal campaigns, or DTC outreach. Full-bleed layouts and clean centerfolds make space for bold visuals and messaging. A great example of how thoughtful print can make content feel both elevated and accessible.
2. Paddy Times: Nostalgic Tabloid with a Modern Edge
This tabloid for Paddy Times blends classic print charm with modern design. Printed as a tabloid, it offers a tactile, engaging experience that feels both nostalgic and fresh. Four-color printing adds rich depth to the visuals, bringing the content to life in a bold, approachable format.
3. Pureology: Broadsheet Design for Beauty Product Impact
This broadsheet project strikes a balance between timeless craftsmanship and modern style.
Four-color printing brings vibrancy and depth to the visuals – an especially smart choice for the beauty space, where storytelling through color and texture matters. The result is a memorable piece that elevates both product and presentation in equal measure.
4. The Ballet Collective: Movement-Inspired Tabloid
This custom tabloid for Ballet Collective channels the company’s movement-driven artistry into a print piece that feels as dynamic as the performances themselves. Lightweight yet substantial, the newsprint stock gives the imagery a soft edge and adds to the handmade, ephemeral quality of the piece.
See more of Ballet Collective.
5. Back To The Garden: A Lookbook in Tabloid Format
This Back to the Garden lookbook makes a strong impression with its bold editorial design and relaxed, tactile format. Printed as a tabloid-style catalog, it’s built for storytelling – perfect for fashion, lifestyle, or seasonal campaigns.
Uncoated newsprint adds softness and texture to the imagery, while full spreads print cleanly with balanced color. Centerfold binding keeps the layout open and immersive, and the lightweight stock makes it ideal for high-volume distribution without compromising visual quality.
See more of Back To The Garden
6. American Giant: Elevated Tabloid with Heavier Stock
We partnered with American Giant on a newsprint piece that strikes the right balance between elevated and approachable. Printed on 50# text stock – a step up from traditional newsprint – it offers a more substantial feel without sacrificing that familiar, tactile quality. It’s a subtle upgrade that adds polish while staying true to the brand’s grounded aesthetic.
7. Amika: Recycled Newsprint Tabloid
This custom tabloid for Amika brings a playful, editorial spin to campaign storytelling. Designed to mimic a newspaper, it blends bold visuals with approachable content in a format that feels fresh and memorable.
Printed on recycled newsprint with spot color inks, it delivers strong image and type clarity while keeping things lightweight and tactile – perfect for high-impact handouts or mailers with personality.
8. Never Wait: Black-and-White Newsprint Zine
Nunca Esperes! is a powerful example of community storytelling delivered through a raw, accessible format. Printed in black and white on uncoated stock, this folded newsprint zine feels immediate and authentic – perfect for grassroots campaigns, exhibitions, or public outreach.
The layout makes smart use of the format: natural spreads, clean typography, and strong photo clarity, all in a lightweight piece that’s easy to distribute or mail. Proof that impactful print doesn’t need gloss – it just needs purpose.
9. Proraso: Quarter-Fold Tabloid with Editorial Flexibility
This custom newsprint created for Proraso and Bigelow Trading shows how a classic format can support modern brand storytelling. The 11 3/8” x 17” tabloid layout provides generous real estate for visuals and content, making it perfect for editorial-style campaigns. Finished with a clean quarter-fold, it’s both compact and easy to distribute.
10. Tokamac Times: 4-Color Newsprint
This tabloid-format piece for the Tokamac Times blends old-school print charm with bold, modern design. Printed 4-color, it offers a crisp, tactile experience that feels both fresh and familiar. The format is ideal for storytelling that’s meant to be seen and passed around, making each issue feel immediate and memorable.
What our Newspaper Clients Say
“Thomas Group produced a run of a thousand, tabloid sized newspapers for us and they did an excellent job. The quality was great and both Jamie and Rory were a pleasure to deal with, working with and delivering on our challenging deadlines.” – Peter S., Paddy Times
“Had a wonderful experience with TGP. We were on a time crunch and they were so helpful, even emailing us videos of what the product would look like. The final product (which was a newspaper-like piece of collateral) was spectacular. Would work with them again.” – Luisana S.
“I recently worked with Thomas Group Printing on a brand marketing activation and they were so fantastic! We printed a branded newspaper connected to a marketing launch for my company and from the concept to delivery, they were a breeze to work with. Kelli was a massive support in helping me and my Creative team bring our vision to life, plus she was always quick to respond and clear with feedback.” – Emily R.
“Glen and team are incredible. They make it so easy to work with them and the newspaper is exceptional quality. We switched to using them after having a less than ideal experience with another printer. What I have loved the most about working with Thomas Group is it truly feels like they care. They’re detail oriented and professional and will ensure your job is done right AND on time. Could not recommend them enough!” – Brittany L
How to use these examples when planning your own newspaper
These projects work because the format supports the message. Before choosing a size or paper, decide what the newspaper needs to do: introduce a product line, create a collectible event handout, support a launch kit, mail a lightweight story piece, or give retail teams something easy to share with customers.
That purpose should drive the production choices. A beauty launch may need strong color and clean product imagery. A zine or cultural piece may benefit from black-and-white photography and a rougher tactile feel. A brand lookbook may need a tabloid format that opens into full spreads, while a mailer may need folding and packing planned from the beginning.
- Choose tabloid, broadsheet, folded zine, or mini newspaper around how people will handle the piece.
- Confirm page count early so the layout, folding, and proofing path stay realistic.
- Match color expectations to the stock; newsprint can feel beautiful, but it behaves differently than coated paper.
- Plan distribution before production, especially if the run will be mailed, packed in kits, handed out at an event, or split across locations.
If you are using examples as inspiration, bring them into the quoting conversation. A printer can translate the look into concrete specs: format, stock, color, folding, quantity, proofing, and delivery timing.
Big Ideas Deserve Great Print
We’d love to help you find the right format. Whether it’s a folded zine, a custom tabloid, or a fully branded broadsheet, our team can guide you from file to final delivery. Need something that stops people, starts conversations, and sticks around? We’ll help you print it beautifully and stress-free.
Let’s make something people want to hold onto: quote your newspaper project.
