Pureology

What we love about this newsprint example:

This project offers a seamless blend of traditional craftsmanship and modern aesthetics. Printed in a classic broadsheet size of 22″ x 17″, folded to a convenient 11″ x 17″, the piece makes a bold statement. The use of 35# 80 Brite paper adds a timeless touch, creating an engaging and tactile experience that is both nostalgic and contemporary.

Using newsprint in the beauty industry adds a unique charm, merging the ephemeral nature of newsprint with the lasting impact of beauty trends. Particularly noteworthy is the four-color printing, which injects a colorful depth into the visuals, making the content come alive. This innovative approach not only highlights the beauty products effectively but also elevates the reader’s experience, making it both memorable and impactful.

Print & design specs:

Project Size: Broadsheet, 22″ x 17″ folded to 11″ x 17″
Paper: 35# 80 Brite
Client: Pureology for L’Oreal