What we love about this newsprint example:
This project offers a seamless blend of traditional craftsmanship and modern aesthetics. Printed in a classic broadsheet size of 22″ x 17″, folded to a convenient 11″ x 17″, the piece makes a bold statement. The use of 35# 80 Brite paper adds a timeless touch, creating an engaging and tactile experience that is both nostalgic and contemporary.
Using newsprint in the beauty industry adds a unique charm, merging the ephemeral nature of newsprint with the lasting impact of beauty trends. Particularly noteworthy is the four-color printing, which injects a colorful depth into the visuals, making the content come alive. This innovative approach not only highlights the beauty products effectively but also elevates the reader’s experience, making it both memorable and impactful.
Print & design specs:
Project Size: Broadsheet, 22″ x 17″ folded to 11″ x 17″
Paper: 35# 80 Brite
Client: Pureology for L’Oreal
Production notes for beauty brand newspapers
Beauty and haircare newspapers rely on color energy, product clarity, and a tactile format that stands apart from ordinary inserts. For Pureology, the broadsheet size, quarter fold, 35# 80 Brite stock, and four-color printing create a promotional piece that feels editorial while still supporting brand education.
For similar product-launch and retail campaigns, we review image density, color targets, fold behavior, distribution plan, and whether the piece will sit in salons, ship with kits, or support field teams. Those details keep the newspaper useful beyond the first impression.
