What we love about this newsprint example:
The Proraso Newsprint, produced for Proraso and Bigelow Trading, is a great example of how a traditional format like newsprint can deliver style and functionality for modern brands. The 11 3/8” x 17” tabloid format offers ample space for bold, impactful design, whether it’s for visuals, storytelling, or a combination of the two. The lightweight 35# newsprint stock keeps production cost-efficient while maintaining a tactile, vintage feel. With its quarter-fold finish, the piece is easy to distribute and holds its shape well, making it ideal for many uses.
Print & Design Specs:
Project Type: Newsprint
Project Size: 11 3/8” x 17” (tabloid)
Paper Type: 35# newsprint
Finishing Method: Quarter Folded
Client: Proraso / Bigelow Trading
Production notes for brand newsprint tabloids
Brand newsprint works when the format feels intentional rather than nostalgic for its own sake. The Proraso tabloid uses 35# newsprint, an 11 3/8 x 17 format, and quarter folding to give the piece room for campaign imagery and storytelling while keeping distribution lightweight.
For similar grooming, retail, and lifestyle campaigns, we review page count, paper brightness, image contrast, ink coverage, folded size, and whether the finished piece will live in stores, packages, press kits, or events. Those details help preserve the tactile newspaper character while still protecting brand polish.
