What we love about this booklet example:
This booklet, printed for the Museum of Modern Art, provides viewers with a fun and tactile experience when navigating MoMA. The brightly colored and textured organic shapes pair beautifully with modern, bold fonts and minimalist saddle stitching to create a memorable take-home piece after a day at the museum.
Print & design specs:
Project Size: 8.5″ x 11″ booklet
Paper: 70# uncoated text
Finishing: Saddle Stitched
Client: MoMA
Production notes for museum guide booklets
Kids guides need to feel approachable without becoming flimsy. This MoMA booklet uses uncoated text stock and saddle stitching so the piece is light enough for visitors to carry while still giving maps, activities, and exhibit prompts a structured printed format.
For museum, education, and family programming materials, we review trim size, page order, fold or binding style, color consistency, safety margins, and how the guides will be distributed on site. Those details help the final piece survive a busy visitor day while keeping the design easy for children and parents to use.












